Transport

2020

JOLT

Australia's leading EV charging company, JOLT, approached us with the objective of developing a brand that mirrors the company's vision to accelerate the shift to zero emissions by making EV charging more accessible. Engaging our expertise, we embarked on a comprehensive rebrand, repositioning, and digital transformation.

Details
Brand Identity
Website Design
UX/UI
JOLT icon overlayed on top of nature images

About

JOLT is an EV charging company offering drivers with 7 kWh or approximately 15 minutes of free charging per day. With the use of omnichannel out-of-home and in-app advertising, brands can seamlessly connect with new audiences through this carbon negative medium.

JOLT charger with creative inside it
JOLT business card designiPhone with JOLT app displayed
3 iPhones with the JOLT app design displayed in the screensJOLT charger with a person charging their EV
Open macbook pro wit the JOLT homepage design

Brand

A considerable part of the brand identity was creating an icon symbol that could be used across different touch points. After developing the tag line 'Move Freely, we explored numerous solutions to convey the freedom to move in any direction.

The primary brand typeface is Inter, and we wanted a geometric sans-serif typeface that worked across the google ecosystem for use seamlessly in presentations, pitches and info sheets.

Typography page from the JOLT brand guidelinesLayout of various pages from the JOLT brand guidelines
Angled iPad with JOLT website in the screen
iPad screens of the JOLT website displayed insideLarge event banner with JOLT information on the screen

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