EVP, a leading venture firm investing in early-stage B2B software and marketplace companies, partnered with Studio Maly for a comprehensive rebrand. The project included a new logo, website design, development in Webflow, and social media templates.

Following a brand session with the team, we designed the brandmark featuring an underscore, symbolizing the open-ended conversation between EVP and its portfolio companies. Inspired by the tech companies EVP invests in, the visual language incorporates coding elements to clearly convey its tech relevance. The brand typeface, Metrik, a refined sans serif, adds a touch of sophistication and flexibility.

Developed in Webflow, the website delivers a modern, responsive experience. It showcases EVP's investment philosophy, portfolio companies, and team expertise, ensuring a seamless user journey. We implemented a CMS that allows internal team members to easily add and update team profiles, companies, and blog posts.
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The rebrand positions EVP as a forward-thinking investment firm, resonating with both founders and investors in the B2B software space. The new visual identity strengthens EVP's presence, reinforcing its role as a trusted partner in the tech ecosystem

evp.com.au